Out are the days of wearing black and kaki, white and jeans, or matching polos. These days photography is taking on more of a candid, editorial style and you can get fun with your clothing! The goal is to have everyone complement each other, but not be too "matchy-matchy." Try to avoid big logos on t-shirts, but don't be afraid of colors or patterns. Layer, Layer, Layer. Layers and texture look great in a photo. As with all design principals you apply when decorating your home, texture looks fabulous in photos! J Crew and Crew Cuts are great places to seek inspiration when deciding what to wear. By adding a blazer or fun scarf, not only does it make the picture look more complete, you can drop the layers toward the end of the shoot for a completely different look. The best news is layers are very in right now, so it won't be hard for you to achieve this look.
Have a Wild Card! I always tell my clients to have someone be the stand out "wild card" in the photos. I like picking a fun, crazy pattern like an animal print or hounds tooth cardigan. You can also have that "wildcard" wear the accent color as their main color. It mixes things up and can pull an entire look together.
Bold is Beautiful. Pick rich, fun colors to liven up the photo and add color to your face. I love jewel tones in photos. They add depth and color to your picture,
It's All in the Details! I can't stress this tip enough! How many times have you heard that phrase: "it's all in the details?" Well..... it's true! Decide your accent color and add that color into your jewelry, shoes, undershirts, scarf, tights and hair bows. It adds that extra flair you need to make for a fun, sassy picture.
If in Doubt, Ask Your Photographer. It's important to let your photographer be a part of the whole process with you. Let them get excited with you and help plan your vision. When they know what you are wearing and understand the feel you are going for (casual, fun, formal, etc.), it will make the picture come together beautifully. It's important to pick a photographer whose style you like. Each photographer has a different style. When you can match that style with your own, you will love the outcome.